Imagine one of the poorest areas of Syria, namely the east of the country where for years very few if any could afford foreign-made products.
Now imagine one of the most fundamentalist and puritanical movements in the world, namely ISIS living there.
Recently, demand for the latest technological products such as the iphone6 and western snacks such as Red Bull and Pringles have shot up in that part of Syria.
How does that work?
The podcast below from the Financial Times asks Erika Solomon, the FT correspondent in Beirut about this interesting phenomenon.
You can listen here